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in Blog on February 28, 2022 by Jennifer Carroll

How To Start A Freelance Career Without Spending Money

If you spend any time on TikTok or Instagram, you’re bound to come across a video that claims your freelancing gig can earn six figures if you’re willing to put in the work. (Conveniently, many of these creators are also selling an online course.)

I totally get the appeal. As a twin mom, I walked away from my full-time job at an advertising agency because childcare for two infants was so expensive. At the time, my husband had a demanding job and traveled frequently for work. Together, we decided that I would be the “flexible” parent.

More than two years into the pandemic, many families continue to find their childcare and school schedules in flux. The ability to set your own hours, determine your workload, and work from home is incredibly attractive. 

While I haven’t found the golden ticket to a perfect career, I have been able to create a steady flow of freelance work for the last five-ish years. My work allows me to contribute to our household income and stay at home with our twins and I am grateful for the flexibility my writing career allows. 

I believe the TikTok videos are right. There are lots of opportunities in a wide range of careers: accounting, web development, project management, photography, interior design, and more.

Where I think these videos fall short is the HOW. How do you start a freelance career? How do you figure out childcare? What are some of the logistics it takes to make it work? And how do you get started without investing a lot of cash?

I don’t claim to have all the answers. But I’m happy to share what I’ve learned so far.  

A little background about me…I have a degree in Journalism and Broadcasting and started my career in television. I was at a full-service ad agency when I left full-time work. Currently, I work anywhere from 10-30 hours a week as a copywriter. I write a little bit of everything but most of my work involves writing blogs, SEO content, and website content. 

(Twin moms, please note: I did NOT work the first six months of motherhood. I was simply too sleep-deprived to string together a single sentence.)

Step 1: Get A Childcare Strategy  

If remote work during the pandemic has taught us anything, it’s that working from home while our children are awake is difficult. Kids, babies, and even dogs are able to sense the exact moment you’re needed to be unmuted on your Zoom call. (There are holes in my drywall that prove this theory.)

For that reason, it’s a good idea to put some type of childcare in place. The challenge, at least in my experience, is that you can end up paying more for a sitter than you end up bringing home once you factor in a little cushion and drive time. 

So when my twins were babies, I tried my best to only hire a sitter for meetings. Then, I would do my writing during nap time, after they went to bed, or on weekends when my husband was home. 

Tip: Don’t be afraid to try different childcare options as your work evolves 

As I took on more work, and as the twins got more mobile, we started taking them to a church preschool three days a week. I try to maximize their school hours for work, but I also use that time for doctor’s appointments and the occasional lunch with friends.

During heavier seasons of work, I’ve used a local nanny placement service as well as high-school and college-aged kids from our neighborhood. 

(Full Disclosure: Our family is great to step in and provide childcare, but it’s just usually in the evenings. A sitter is my most expensive childcare option. I pay roughly $20/hr for my two high-energy kiddos.)  

Tip: Figure out what time of day you are most productive 

After decades of despising early starts, mornings are some of my most productive work times. When needed, I will write from 5:30 a.m. until my kids get up at 7:00 a.m. However, if someone’s been sick or up at night, this just isn’t possible. Evenings are also an option, but I prefer to spend that time with my husband.

Step 2: Get Set Up & Build A Portfolio 

When you are just starting out, it’s tempting to order business cards, create a professional website and customize your office space. While there is nothing wrong with these things, it’s easy for your expenses to outpace your earnings. Instead, start slowly and gradually buy what you need. Be especially wary to sign up for anything with a monthly subscription. 

When I worked full-time I had a work laptop, so I did need to purchase a modest computer to launch my freelance career. (I’m still writing from that laptop today.) For the longest time, I didn’t even have a desk chair. I borrowed a dining chair and moved it to a little desk just off the kitchen.

Tip: Create a free portfolio

So far I’ve been able to avoid paying a monthly fee to maintain a website. Instead, I created a digital portfolio in Canva that I send out to prospective clients. 

I use the free visions of the following programs:

  • Grammarly for proofreading
  • Slack to communicate with clients
  • Google Sheets to track hours and deadlines
  • Google Docs to write
  • Loom to create short videos with a screen share (This cuts down on meetings. It’s amazing!)

Some clients ask me to use particular content management platforms, but they almost always set up a login for me.

Step 3: Find Prospective Clients 

The biggest challenge is finding your first client. You can send out hundreds of email introductions and make dozens of cold calls, but you are fighting an uphill battle unless you have some type of personal connection or the person on the other end is already looking for help. 

Tip: People who are already familiar with your work are your best resource for new work

I started by reaching out to all of my past employers to let them know I was available for work. Several of my coworkers from the ad agency had moved to different agencies or struck out on their own. I contacted them as well. 

(Since I had worked for an ad agency, it would be unethical to pursue the clients I had worked for while at the agency. Plus, I signed an iron-clad non-compete.) 

From there, I told anyone and everyone who would listen that I was a writer. I kept my eyes open for interesting opportunities. 

Tip: If you are going to reach out to someone who doesn’t know you, reach out to someone who is actively looking for your services 

When my work slowed down at the beginning of the pandemic, I joined a local Facebook group for small businesses. Businesses would post to the group looking for help building a website. I made note of what digital marketing agencies responded to the post. Then, I approached the marketing agencies knowing they probably outsourced the writing for the website. 

I don’t have personal experience, but I’ve heard sites like UpWork and Fiverr can be great resources for freelancers. I’ve always been hesitant because they take a cut of your earnings.

School alumni groups and professional organizations can also be a good start.

Step 4: Set Your Prices

Coming up with my fees and hourly rate was the most intimidating part of the process for me. With my particular clients, the amount of time it takes to write a blog can vary widely based on how much research I need to do.  For that reason, I try to stick to an hourly rate. 

Over time, I’ve determined how long it typically takes to write different types of content. So I might tell a client, this is my hourly rate and it typically takes me 4-6 hours to write something like this. Does that work for you?  

Tip: Figure out how you will handle revisions 

When writing at an hourly rate, I charge for the time spent making revisions. When writing for a fee, I include two rounds of revisions in the process.

I’ve raised my prices once during my time as a freelancer. There were definitely some nerve-wracking conversations, but I held my ground. As I’ve gained experience and with pep talks from my mom and husband, I’ve grown more confident in my value. 

In the end, this is what has worked for me. Your experience could be totally different than mine.  I share because I want to demystify the process of becoming a freelancer. There is no secret formula. In reality, it has been small incremental steps. Sometimes, it’s been a bumpy ride. Overall, I’ve enjoyed the opportunities I’ve gained from my freelance career.  

What has worked for you? Where are you struggling? I’d love to learn about your experience in the comments and read any tips or tricks you’ve learned along the way.

Want To Hear More About Working Motherhood? Hit Play On An Episode:

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Filed Under: Blog Tagged With: money, self, working mom

About Jennifer Carroll

Jennifer is a mom to four-year-old twins and a very large Weimaraner. Before kids, she worked in television and advertising. She paused her career to be a stay-at-home mom only to discover she loved freelance writing. You’ll find her family camping, chasing cows or at the lake on weekends. Follow their adventures at @twinningtheweekend.

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Comments

  1. Lisa @lovefromlisa.com says

    March 13, 2022 at 11:11 am

    I really loved this post. I’ve been toying with freelancing for a long time, and currently have a 5 year old and 22 month old that I need to juggle this with. I still haven’t quite got the confidence but this post has given me some great insight and some additional motivation.

    Reply

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Hopping on the mic to record today, dealing with o Hopping on the mic to record today, dealing with our own everyday stressors, and pausing in total gratitude for reviews like this one, and communities like this. 💛 -M & S
New episode! Performances. Plays. Graduations. Th New episode!

Performances. Plays. Graduations. The lusty month of May is upon us as we ditch our well-oiled, calendar-planning systems and enter our end-of-school-year survival mode. In this episode, Meagan and Sarah share strategies for tackling the extra-ness of this season (like death by a thousand emails), setting intentions for the next few weeks and the many lessons May tries to teach us year after year (maybe someday we will learn?). Enjoy this May madness roundup as you dream of the peaceful, calm days of summer ahead (Ha, wouldn't that be great!).

Find the episode wherever you get your podcasts, or click this image at the link in our bio!

#themomhour #motherhood #mompodcast #podcastsformoms #parenting #parentingpodcast #podcastlove #trypod #podcastersofinstagram #shepodcasts
Happy Monday, friends! Tomorrow’s show is about Happy Monday, friends! Tomorrow’s show is about end-of-school madness and other May malarkey, and in the episode we talk about how there’s just not a lot of margin for anything EXTRA or UNPLANNED in May. But the universe doesn’t always listen to us, or respect our boundaries, so please enjoy this selfie in front of a fallen “tree branch” on my back patio.

(It’s actually like the size of an entire tree. But the tree itself is fine and still standing. It just lost like half its bulk in a windstorm on Friday night. Roof, house, humans, pets are all fine. Glad we don’t have any patio hangs on the May calendar!)

If you like to watch Stories, I’m doing a Day In The Life series all day today, where you can see what else is up in the Powers house. I hope all the branches stay on all the trees in your yard this month. -Sarah
Sarah joined @marnihughestv on @newsnationnow this Sarah joined @marnihughestv on @newsnationnow this weekend to talk about how the formula shortage is affecting moms in our community. You can watch the clip at the link in our bio.
A day at the beach with kids is, um, no day at the A day at the beach with kids is, um, no day at the beach. (Sorry, had to. 😎) There’s gear to pack, sand to remove from unseen regions, and safety and sun protection to be mindful of. Thanks to our team of contributors, we’ve got you covered on the blog this week with the products that will make your beach outing fun, safe, and comfortable at every age and stage.

Click this image at the link in our bio to get beach gear recs for every age and stage from baby through teen! And big thanks to @catieparrish @cafedumartin @stacybronec @kiamhammon @emilyeroark for the great suggestions!

#beachgear #momsatthebeach #beachwithbabies #beachwithtoddlers #beachwithkids #beachvacationgear #bestbeachgear #beachgearguide #beach #momlife #summermomlife #beachmom #beachfamily
We're meeting next week to build out podcast and b We're meeting next week to build out podcast and blog content for the next few months. What topics should be on our list to cover?
New episode! As moms, we are our kids' biggest fa New episode!

As moms, we are our kids' biggest fans. But when it comes to deciding when, how and what to share about them with others, the struggle is real. In today’s episode, Meagan and Sarah discuss how talking about our own kids in a public forum gets tricky as they get older (think bigger kids, bigger problems) - and not just for the reasons you might think. Join us for a real conversation about navigating the ever-changing seasons of motherhood and how we think you can be honest and authentic without sharing *everything* going on inside your four walls. We wrap up with some updates on our specific kids (all eight!).

Find the episode wherever you get your podcasts, or click this image at the link in our bio!

#themomhour #motherhood #mompodcast #podcastsformoms #parenting #parentingpodcast #podcastlove #trypod #podcastersofinstagram #shepodcasts
Over the past few weeks, one of my kids - the one Over the past few weeks, one of my kids - the one who, as a baby and toddler, I would once have titled Most Likely To Wail So Long And Hard In The Gym Child Care That I Will Almost Certainly Have To Skip My Shower - has developed a bit of a fitness obsession. 

We've spent hours discussing his lifting program and gym schedule. And today, I scoured the grocery-store shelves for all the ingredients for a smoothie that will, I believe, help him get "jacked" and perhaps "make gains", then stood by as he prepared said smoothie, in case he needed assistance. (He did.)

The path from mothering toddlers to teens is full of surprises, friends. One day, you're trying to squeeze as much self-care as possible into the two-hour child care limit and wondering if the gym folks would catch you if you slipped out the side door for a solo sprint through the grocery store (never had the guts to try, but the temptation was strong.) 

But before you know it, the gym - and the coffee shop, and the inside of the car, and your favorite social media platforms - are no longer primarily your turf, but a shared domain where you try to find common ground even though you feel increasingly old and potentially cringe-inducing (and anyway, you've been told, clearly all the best reels were TikToks first.)

But you keep showing up. 

Because while it’s occasionally uncomfortable to wonder just how out of touch you’ve become since they were little, you also know there are bits of wisdom they rely on you for…wisdom such as how to secure the lid to the blender so you don’t wind up with protein smoothie on the ceiling.

And while they may never again look at you with with unquestioning adoration of a two-year-old, the respect you receive now, while less effusively expressed, is much harder-earned and well-deserved. 

Parenting teens, it seems, is all about striking the proper balance between humility and authority. I’m not sure I’ve figured it out yet and maybe I never will. But I’m still in here punching the bag, and meting out my mothering efforts…one smoothie at a time. 

-M

#parentingteens #grownandflown #bigkidparenting #teens #motherhood
New episode! Moms are savvy consumers, conscienti New episode!

Moms are savvy consumers, conscientious home managers, and discerning decision-makers. So why are we so often the target of hyper-generalized and cringey marketing efforts? In today’s More Than Mom episode - airing on Mother's Day! - Meagan and Sarah keep it light (and a bit snarky 😉) as we vent about the sloppy intent, terrible puns and ridiculous stereotypes advertisers use to market to us moms.

Find the episode wherever you get your podcasts, or click this image at the link in our bio!

#themomhour #motherhood #mompodcast #podcastsformoms #parenting #parentingpodcast #podcastlove #trypod #podcastersofinstagram #shepodcasts
Words by @sarahelimberg, contributor to The Mom Ho Words by @sarahelimberg, contributor to The Mom Hour and new mom of a toddler from San Diego:

--

#MyMomHour usually looks like this. Mid-day Saturday, exhausted from the work week, run down from the morning, heart full because I finally made it to a day with my little girl.

This window of free time is usually during nap with a quick lunch and an episode from the DVR archives that is no doubt a few weeks old. It’s probably the most relaxed and at peace I am all week.

What isn’t pictured is all the work it took to get to this point. All the effort it took to create this time for myself. It took meal planning and dishes after bedtime and house cleaning before breakfast and grocery orders and late night laundry and lunchtime emails and a coordinated vacuum run during our park trip.

I don’t think enough people acknowledge the work it takes for parents and caregivers to take time for themselves. There are endless people and Instagram posts telling you that you need time for yourself. Time to relax. Time to decompress. But I’m not seeing those same people recognize that it isn’t always that simple. I have yet to figure out how to say to my 15 month old, “Mommy needs some time, you good?”

So if you’re reading this during your mom hour, cheers.

If you’re taking two minutes to scroll on your phone in the bathroom, cheers.

Whether you’ve figured out your mom hour or not, I hope your mug is full. 

--

Want a mug like Sarah's? Click this image at the link in our bio.

Want to share what an hour for yourself looks like to you? Tag your post #MyMomHour so we can see it and share!
It's been so fun seeing our mugs out in the world, It's been so fun seeing our mugs out in the world, filled with your coffee and tea, sitting on your kitchen counters or porch steps. Get yours by clicking this image at the link in our bio, and follow the #MyMomHour hashtag to see how moms in our community are taking (or hoping for) an hour to themselves.

💛 ☕️ 💛
Words by @lisapayne4, contributor to The Mom Hour Words by @lisapayne4, contributor to The Mom Hour and mom of four from Kansas:

--

As a single mom of 4 who works full time out of the home, free time hasn’t always been plentiful. But new arrangements have found me with more free time than I’ve had for about 15 years.

Those first hours of free time included trying to figure out what I *do* with free time. Sitting paralyzed, figuring out which of the hundreds of things should occur in this unfamiliar and uncomfortable space of alone.

As the normalcy of the new schedule begins seeping in, indecisiveness trickles away like granules of sand dissipating in an hourglass. Both indicating the countdown to the old normalcy and the gentle flow of time.

Since I work well with organization, I make a mental list, prioritizing 1-2 items begging to be accomplished in #MyMomHour. Sometimes it’s a date with myself at the gym, or a tv show that my kids don’t need to (or want to) watch with me. Often, I’ll pop in an air pod and it’s a podcast, audiobook, music, or phone call while I take care of putting things back in order around the house. Sometimes I doodle on the writings I’ve started, seeing if any inspiration percolates.

I walk away feeling accomplished, refueled and more relaxed without so much clutter, one less pile on the counter or thing on the stairs. It rejuvenates a spirit in me to get back into something I’ve left behind, a friendship, an old project or hobby, self-care…even if it’s binge-watching a new (to me) series. And it always helps me be more present when the old normalcy returns.

--

Want a mug like Lisa's? Click this image at the link in our bio.

Want to share what an hour for yourself looks like to you? Tag your post #MyMomHour so we can see it and share!
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Hopping on the mic to record today, dealing with o Hopping on the mic to record today, dealing with our own everyday stressors, and pausing in total gratitude for reviews like this one, and communities like this. 💛 -M & S
New episode! Performances. Plays. Graduations. Th New episode!

Performances. Plays. Graduations. The lusty month of May is upon us as we ditch our well-oiled, calendar-planning systems and enter our end-of-school-year survival mode. In this episode, Meagan and Sarah share strategies for tackling the extra-ness of this season (like death by a thousand emails), setting intentions for the next few weeks and the many lessons May tries to teach us year after year (maybe someday we will learn?). Enjoy this May madness roundup as you dream of the peaceful, calm days of summer ahead (Ha, wouldn't that be great!).

Find the episode wherever you get your podcasts, or click this image at the link in our bio!

#themomhour #motherhood #mompodcast #podcastsformoms #parenting #parentingpodcast #podcastlove #trypod #podcastersofinstagram #shepodcasts
Happy Monday, friends! Tomorrow’s show is about Happy Monday, friends! Tomorrow’s show is about end-of-school madness and other May malarkey, and in the episode we talk about how there’s just not a lot of margin for anything EXTRA or UNPLANNED in May. But the universe doesn’t always listen to us, or respect our boundaries, so please enjoy this selfie in front of a fallen “tree branch” on my back patio.

(It’s actually like the size of an entire tree. But the tree itself is fine and still standing. It just lost like half its bulk in a windstorm on Friday night. Roof, house, humans, pets are all fine. Glad we don’t have any patio hangs on the May calendar!)

If you like to watch Stories, I’m doing a Day In The Life series all day today, where you can see what else is up in the Powers house. I hope all the branches stay on all the trees in your yard this month. -Sarah
Sarah joined @marnihughestv on @newsnationnow this Sarah joined @marnihughestv on @newsnationnow this weekend to talk about how the formula shortage is affecting moms in our community. You can watch the clip at the link in our bio.
A day at the beach with kids is, um, no day at the A day at the beach with kids is, um, no day at the beach. (Sorry, had to. 😎) There’s gear to pack, sand to remove from unseen regions, and safety and sun protection to be mindful of. Thanks to our team of contributors, we’ve got you covered on the blog this week with the products that will make your beach outing fun, safe, and comfortable at every age and stage.

Click this image at the link in our bio to get beach gear recs for every age and stage from baby through teen! And big thanks to @catieparrish @cafedumartin @stacybronec @kiamhammon @emilyeroark for the great suggestions!

#beachgear #momsatthebeach #beachwithbabies #beachwithtoddlers #beachwithkids #beachvacationgear #bestbeachgear #beachgearguide #beach #momlife #summermomlife #beachmom #beachfamily
We're meeting next week to build out podcast and b We're meeting next week to build out podcast and blog content for the next few months. What topics should be on our list to cover?
New episode! As moms, we are our kids' biggest fa New episode!

As moms, we are our kids' biggest fans. But when it comes to deciding when, how and what to share about them with others, the struggle is real. In today’s episode, Meagan and Sarah discuss how talking about our own kids in a public forum gets tricky as they get older (think bigger kids, bigger problems) - and not just for the reasons you might think. Join us for a real conversation about navigating the ever-changing seasons of motherhood and how we think you can be honest and authentic without sharing *everything* going on inside your four walls. We wrap up with some updates on our specific kids (all eight!).

Find the episode wherever you get your podcasts, or click this image at the link in our bio!

#themomhour #motherhood #mompodcast #podcastsformoms #parenting #parentingpodcast #podcastlove #trypod #podcastersofinstagram #shepodcasts
Over the past few weeks, one of my kids - the one Over the past few weeks, one of my kids - the one who, as a baby and toddler, I would once have titled Most Likely To Wail So Long And Hard In The Gym Child Care That I Will Almost Certainly Have To Skip My Shower - has developed a bit of a fitness obsession. 

We've spent hours discussing his lifting program and gym schedule. And today, I scoured the grocery-store shelves for all the ingredients for a smoothie that will, I believe, help him get "jacked" and perhaps "make gains", then stood by as he prepared said smoothie, in case he needed assistance. (He did.)

The path from mothering toddlers to teens is full of surprises, friends. One day, you're trying to squeeze as much self-care as possible into the two-hour child care limit and wondering if the gym folks would catch you if you slipped out the side door for a solo sprint through the grocery store (never had the guts to try, but the temptation was strong.) 

But before you know it, the gym - and the coffee shop, and the inside of the car, and your favorite social media platforms - are no longer primarily your turf, but a shared domain where you try to find common ground even though you feel increasingly old and potentially cringe-inducing (and anyway, you've been told, clearly all the best reels were TikToks first.)

But you keep showing up. 

Because while it’s occasionally uncomfortable to wonder just how out of touch you’ve become since they were little, you also know there are bits of wisdom they rely on you for…wisdom such as how to secure the lid to the blender so you don’t wind up with protein smoothie on the ceiling.

And while they may never again look at you with with unquestioning adoration of a two-year-old, the respect you receive now, while less effusively expressed, is much harder-earned and well-deserved. 

Parenting teens, it seems, is all about striking the proper balance between humility and authority. I’m not sure I’ve figured it out yet and maybe I never will. But I’m still in here punching the bag, and meting out my mothering efforts…one smoothie at a time. 

-M

#parentingteens #grownandflown #bigkidparenting #teens #motherhood
New episode! Moms are savvy consumers, conscienti New episode!

Moms are savvy consumers, conscientious home managers, and discerning decision-makers. So why are we so often the target of hyper-generalized and cringey marketing efforts? In today’s More Than Mom episode - airing on Mother's Day! - Meagan and Sarah keep it light (and a bit snarky 😉) as we vent about the sloppy intent, terrible puns and ridiculous stereotypes advertisers use to market to us moms.

Find the episode wherever you get your podcasts, or click this image at the link in our bio!

#themomhour #motherhood #mompodcast #podcastsformoms #parenting #parentingpodcast #podcastlove #trypod #podcastersofinstagram #shepodcasts
Words by @sarahelimberg, contributor to The Mom Ho Words by @sarahelimberg, contributor to The Mom Hour and new mom of a toddler from San Diego:

--

#MyMomHour usually looks like this. Mid-day Saturday, exhausted from the work week, run down from the morning, heart full because I finally made it to a day with my little girl.

This window of free time is usually during nap with a quick lunch and an episode from the DVR archives that is no doubt a few weeks old. It’s probably the most relaxed and at peace I am all week.

What isn’t pictured is all the work it took to get to this point. All the effort it took to create this time for myself. It took meal planning and dishes after bedtime and house cleaning before breakfast and grocery orders and late night laundry and lunchtime emails and a coordinated vacuum run during our park trip.

I don’t think enough people acknowledge the work it takes for parents and caregivers to take time for themselves. There are endless people and Instagram posts telling you that you need time for yourself. Time to relax. Time to decompress. But I’m not seeing those same people recognize that it isn’t always that simple. I have yet to figure out how to say to my 15 month old, “Mommy needs some time, you good?”

So if you’re reading this during your mom hour, cheers.

If you’re taking two minutes to scroll on your phone in the bathroom, cheers.

Whether you’ve figured out your mom hour or not, I hope your mug is full. 

--

Want a mug like Sarah's? Click this image at the link in our bio.

Want to share what an hour for yourself looks like to you? Tag your post #MyMomHour so we can see it and share!

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